A marketing campaign always aims at sending a message to a targeted audience, that can be understood and encourages them to take action. Through it can a company/brand’s position be established in the market.
A campaign works hand in hand with the marketing plan, because through it a company defines its goal and what it wants to achieve. Based on your goals, a campaign is then executed.
Creativity in campaigns is the trigger point. Back in the days, a campaign simply had to exist, but with the fast pace of digital and fierce competition it demands creativity. Creative campaigns grab attention and become effective leading to brand awareness.
Whether it’s a certain jingle or outstanding visuals, its aim is to captivate the audience and be memorable. Campaigns need to be simple, bold, innovative and most importantly creative in order to be effective.