AdWords ads are part of Google’s advertising platform. Such ads bring targeted traffic to your website because people type certain keywords which are relevant to your business. Your ad would appear on top rankings of search engines.
Adwords work based on a pay-per-click (PPC) strategy where the cost of the advertisement is based on the number of clicks. If your ad is clicked, then the user would be directed to your website.
Knowing that AdWords work based on keywords, there are several match options such as a broad match that reaches most users whenever that keyword is being searched for, or a phrase match when the search is exactly the same as the chosen phrase.
Every chosen keyword has a CPC bid amount, which is the maximum amount you’re willing to pay. The higher the bid amount, the higher the position on the page,