Link building is a tactic used in SEO which links external pages to your website. Search engines count all links pointing at your website and weigh them accordingly based on link quality.
Moreover, words within a link are viewed by search engines and act as descriptors for the website. Which is why, our team would capitalize on opportunities that influence anchor texts.
The more popular the site is, the more links it has. When your website has more links, it adds up to SEO. This way you gain trust and authority with search engines.