Pay Per Click Advertising

Pay Per Click Advertising

Pay Per Click Advertising

Pay-per-click is an online marketing model where advertisers pay an amount whenever their ads are being clicked. Search engine advertising is one form of PPC, where advertisers place bids to place their ads in search engines.

A PPC campaign involves researching and selecting appropriate and relevant keywords and then organizing them into campaigns and ad groups. Google AdWords is the single most popular PPC advertising system.