Through SEO auditing, you can evaluate how well your website is doing, and how efficiently it’s making use of SEO. It also allows you to determine if any adjustments are needed. Assessments are in terms of tags, content, characters, navigation, images and back links.
SEO auditing allows you to have an overview of your website traffic. Whether it’s decreasing or increasing, the volume of visitors and what are the top organic keywords. You can also determine what are the competing sites and compare results.
It is both an internal and external analysis that allows you to better understand your position in the SEO market as well as identifying if your website is well optimized.