BRAND DEVELOPMENT
Why Develop Your Brand ?
Brand development goes much further than creating eye-catching designs and a nice logo. It should define and portray the image that you want, it should be interesting, and it should encourage debate.
Through brand development your company would be at a better position to be evaluated along with your marketing plans. Brand development helps in determining who you are, who your target audience is, and why should they know about you. Your brand reflects who you are and what you stand for, hence giving you an identity unique to yourself. Brand development allows you to better understand your customer, and set a perfect customer profile than can be easily targeted. Knowing your customer, would help in understanding how each profile can be attracted to your brand and for what specific reasons. This would enable you to craft valuable messages that speak directly to them.
With the right tools and the implementation of a sound plan, your brand can speak to your market. Your brand is your company’s most valuable asset since it not only brings out your reputation, but also your visibility in the marketplace.
How you brand your company or product and how it is perceived is what makes your company unique and recognizable.
A unique brand identity is what differentiates you from the competition. It’s everything you stand for and aim to achieve.
Why Choose Us
Whether you are creating a brand from scratch or reviving an existing one, Greynab’s brand development team will create a unique brand identity that’s unbeatable. With the integration of your business objectives, along with the tools needed to communicate the brand with new designs, we would be able to strengthen your newly developed or updated brand and completely captivate your target customers.
In our brand development process, we ensure that your brand will express your message properly, verify your credibility, connect you to your desired target customers, motivate them, impress them and cultivate their loyalty.
OUR BRAND DEVELOPMENT SERVICES
Brand Strategy
A brand strategy is your company’s long-term plan aiming at creating a successful brand. It encompasses purpose, consistency, emotion, flexibility, involvement, loyalty and competitive awareness. It serves as a road map on what you hope to achieve, and what you stand for.
Creative Campaigns
Our objective is to provide a comprehensive social media marketing campaign that integrates smoothly with other marketing programs and messaging, whether online or offline. They set the tone of the brand and are designed in a way to creatively enter the minds of those targeted.
Branding
Establishing your brand is one of the most important things you can do to make your business successful and distinguished from competitors giving your customers a connection point. A brand must express strategic vision while evoking a desired emotional response.
Graphic Design
With the right use of typography and visual arts, our designers produce a final appealing logo that easily determines the tone and image of the brand. Our design services also include all marketing collaterals with high quality, enabling you to stand out from your competitors.
Web Development
Our team designs and develops beautiful eye catching websites that are up to date, easy-to-navigate and easy to use. Through effective web presence you can achieve the highest possible return on investment. Our work will make your website exclusive, remarkable and outstanding!
Reputation Management
Managing reputation is a key element in building your brand. At Greynab, we can shield you from attacks and provide an immediate and long lasting counter to them. Negative comments should not be left untouched, instead we use them to our benefit by responding in a responsible manner.
Competitive Analysis
Identifying competition is a must. We evaluate strategies and determine strengths and weaknesses, where we can establish core competencies that would make your business unique. New opportunities can be detected to move your company forward ahead of competition.
Influencer Marketing
With the shift into social media, consumers look at each other and those who resemble them. The rise of influencer marketing allows for brands to connect with consumers, and it is our job to grab those which will sway over the things other people buy and recommend your brand.
WHAT WE DO ?
Vision/Mission
We will help you adopt a statement that defines the purpose of your business, and where you aim to be in the future.
Brand Personality
Your brand’s personality will describe the way you speak, behave, think, act, and react. It is the personification of the brand.
Value Proposition
Your positioning statement will clearly articulate your product/service’s unique value, and how it benefits your audience.
Logo
Your logo is a symbol to identify your brand. We will design an eye catching and unique logo that distinguishes you.
Corporate Identity
We will create a corporate identity that projects a certain image for your brand to the minds of your audience.
Brand Marketing
We will devise a customized marketing strategy that will lay the foundations for a solid and memorable brand.
OUR PROCESS
We do a comprehensive analysis of your company, overall marketing strategy and your existing digital initiatives.
1. Strategy
Based on your goals, we design your brand and all what it stands for in eye-catching designs that clearly articulate your unique value.
2. Design
Through strategic campaigns and strategies, we will develop your brand and communicate it across your audience.
3. Development
We aim at creating long lasting relationships and prosper with our clients. As well as helping our customers establish a loyal customer base.